Coin
A personal finance management app
01
The product
Design a personal finance management mobile application that you can set a daily budget to spend and it connects to your bank apps, tracks your expenses and notifies you when you are passing the daily budget.
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The problem
The users are low-income who need to manage their daily budget to spend less because of having saving goals.
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My role
Running discovery utilizing design thinking methodologies, understanding users, uncovering problems, ideating on solutions and testing the high-fidelity solution for future iterations.
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Project duration
Feb 2022 - April 2022
04
The goal
Setting a daily budget to manage expenses wisely to achieve saving goals.
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Responsibilities
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User research
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Define personas
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User journey maps
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Competitive analysis
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User flow
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Sketching Ideas
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Low-fi wireframes
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Prototyping
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Data visualisation
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Usability testing
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Design system
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Iterating on design
Understanding the user
1 / Conduct surveys
Collect quantitative data like demographic information about them (e.g., age, gender, location)
(19 participants)
2 / Define persona
Define whom Coin is going to help
3 / Run interviews
Gather qualitative information by interviewing personas
2 participants
4 / Create a user empathy map
Empathize with the persona by uncovering their thoughts, feelings, sights, actions and Pains to understand better their needs
5 / User journey map
Understand how the persona manages their daily expenses to learn how Coin can support them to achieve their goals
6 / Competitive analysis
Investigate direct and indirect competitors and analysis of three similar solutions they have provided to solve users' problems
7 / User flow
Investigate direct and indirect competitors and analysis of three similar solutions they have provided to solve users' problems
19 participants
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Age
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31.6 % | Less than 25
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57.9 % | Between 25-34
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5.3 % | Between35-45
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5.2 % | More than 45
Annual income
Gender
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66 % | Female
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33 % | Male
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1.0 % | Other
Goal
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64.7 % | Less than $20K
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23.5 % | Between $20K to $50K
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10.8 % | Between $51K to $140K
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1.0 % | More than $140K
Education
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Item Title
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Our Team.
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Goal
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73.7 % (14 votes) | Saving
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31.6 % (6 votes) | Investements
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15.8 % (3 votes) | Credit Score
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15.8 % (3 votes)| Retirement
Main expenses
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36.8 % (7votes) | Rent
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31.6 % (6 votes) | Loan
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31.6 % (6 votes) | Bills
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21.1 % (4 votes)| Others
(others like Grocery, insurance, car maintenance, and education)
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10.5 % (2 votes)| Mor
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I’m a user experience designer based in Montreal, Canada. I graduated with a bachelor’s in computer software engineering from Iran and held a certificate in internet programming & development from Canada.
My career shift happened when I worked as a developer and saw how design thinking could solve real-world challenges at scale. In my design journey, I’ve had the opportunity to hold a certificate in “Foundations of Users Experience Design” from Google and “UI/UX Design Specialization” from the California Institute of the arts (Coursera).
Coming from an engineering and design background, I love connecting the dots between business goals, technical constraints, and user satisfaction.
I enjoy socializing, photography of routine day-to-day life, painting and doing yoga or looking for last-minute adventures in my free time.